Unmasking the Mystique:

After World War II, America looked to its core values, Christianity and capitalism, to redefine American society. The "new normal" was contained almost entirely within the concept of traditional gender roles and a domestic based consumerism. This ideal of domesticity was fueled by a consumer based mass culture driven by marketing strategies and various entertainment mediums. The inability to match society’s expectations created widespread feelings of isolation and insufficiency among women, later known as the feminine mystique. Eventually, the frustration of being unable to maintain this expected perfection led to the largest feminist movement in American history.